Lightning Coffee is a specialty coffee concept created for UPSIDE on Moore in Rosslyn, VA in the UPSIDE on Moore food hall. As creative director, I developed the brand identity, creating a distinct visual world for the coffee shop while keeping it connected to the larger UPSIDE family of brands.

Inspired by the bold graphics and forward-moving spirit of Lightning Motor Fuel, a Rosslyn original from the 1920s, the identity brings early service-station energy into a modern coffee experience. The system combines a custom lightning bolt, vintage-inspired typography, racing checks, color, packaging, signage, merchandise and social content to give Lightning Coffee a personality that feels energetic, local and built to carry people through the day.